Social media marketing has been the hot spot for many businesses and professionals who use it as an effective way to connect with their customer base. While it can sometimes be beneficial to follow a more traditional business in the hopes of finding out about offers, deals, and hours, you may not see following your Mortgage Professional in the same light.

Here are six reasons to follow your mortgage professional on social media, which can be just as beneficial for you as it is for them.

 Get Your Questions Answered. Lots of people turn to the Internet and social media to crowd source answers, such as “what are the current interest rates” or “how much house can I qualify for”.  While you can certainly get a lot of responses from your friends and contacts, having a Mortgage Professional in your feed can get you some very specific and goal-oriented answers.

You’ll Get More Details. You will get independent mortgage advice from a mortgage industry expert about purchasing, refinancing or renewing.   You will get:

•  Personalized service
•  Independent, unbiased advice about what's in your best interest.
•  A great rate that comes with terms and conditions that match your long-term needs.
•  Ongoing advice, when you need it

You’ll Do Less Searching. The mortgage process can be complex and daunting.  Why navigate through the often murky waters of bank terms, hoops and red tape when you can have a mortgage professional work not only with you, but for you?

Whether it’s your first home, a refinance to consolidate debt, an investment property, a mortgage renewal or a second mortgage, a mortgage professional can help you find the best financing solution for your needs. A mortgage professional will research and filter through dozens of loans and products and then review the best options with you. A mortgage professional will help you make key decisions and then support you through the application and closing process.

You’ll Learn Things. You can learn something.  By following a mortgage professional , you’ll be getting all kinds of information about the market, interest rates, new mortgage products, etc. that you might not have learned otherwise. This can help you accomplish your goals faster and with better results.

They’ll Come to You. While email lists aren’t necessarily part of social media, chances are that if you follow your Mortgage Professional  on any type of site, they’re going to ask you to sign up for their email list. If you do so, you’ll now be getting information delivered right to your inbox. So all you have to do is sit back and read, rather than spending your time searching for the same thing.

Start Following. If you’re worried that your Mortgage Professional will use social media as a big push to get you to use their services, you shouldn’t be. Most of them are using social media as a way to get word and information out and to connect with their existing client base as well as potential new clients by getting their name out in front of as many people as possible. So you have nothing to lose and everything to gain by clicking “like”, “follow”, or “sign up”.

Start following your  Mortgage Professional  on social media today and find out just how much you stand to gain.